Unbelievable facts
Almost every modern person wants to buy products from the famous Apple company. The very name of the company is a guarantee of high quality. Apple's MacBook Pro is certainly not the cheapest laptop model, but the creators of Air Aroma's exclusive fragrances have developed a special perfume formula.
As a result of this development, a new perfume called “Eau de MacBook” has appeared. And now you can just close your eyes and breathe in its extraordinary aroma. After all, according to perfume developers associations, this is how a miracle laptop from a famous company smells like. You can inhale this smell and imagine that you are really the proud owner of Apple products.
How this perfume was created
In all likelihood, it took a long time for the employees of the Air Aroma perfume company to create a unique bouquet of this fragrance. It contains notes of cardboard, the smell of printing ink. There is also a light aroma of packaging film with a subtle hint of the smell of a completely new aluminum laptop. The staff of the perfume factory developed such an unusual formula in its structure.
This campaign was sponsored by Australian artists Gavin Bell, Jarra de Cuiget and Simon McGlynnew. The artists used to advertise the new eau de toilette for their De Facto Standard exhibition. The theme of this exhibition is approximately the following: a breakthrough in digital technologies, and the impact of computer innovations on the life of modern people.
Alex Kozik, one of the developers of Air Aroma, says that the perfume was a success. Despite the fact that customers ordered a rather unusual composition of eau de toilette, the final result cannot but please both the manufacturer and the customer. Both were satisfied with the result.
To begin with, the perfume company's employees had to contact fragrance suppliers in southern France. They sent samples of adhesives, plastics, aluminum, rubber and paper fragrances. Then all these production odors were mixed in certain proportions with some other additives.
As a result, we got a smell that you can smell when unpacking the MacBook Pro you just bought. According to the creators of the fragrance, Apple fans will certainly recognize the smell from the very first notes. The company's employees said that the new “Eau de MacBook” perfume is intended exclusively for art installation, and it is not planned to produce them in bulk for sale yet. Perhaps, according to the developers of the new perfume, the release will be possible some time after the promotion is successful.